#003 - joerilla : The Power of Branding

Check out joerilla here:
YouTube: @joerilla Drums 
Instagram: @joerilladrums
Podcast: Flock With Us
Website: www.FlockWithUs.com

Check us out here:
Instagram: @capswagusa
Website: www.CapSwag.com

In this episode of The Hustle Man Show, Mohammed speaks with joerilla, one of the most real people in the culture when it comes to streetwear and branding. joerilla has been a die-hard, vocal, advocate of the brand Staple Pigeon founded by the famous streetwear designer, and visionary, Jeff Staple. Jeff Staple is most known for the legendary Staple x Nike Pigeon Dunk collab in which sneaker mania and sneaker-hype first entered the mainstream. Mohammed and joerilla go over the power and significance of branding. If you're an entrepreneur who wants to understand how a brand can captivate the minds of their fans, or simply a sneakerhead/streetwear enthusiast who wants to learn about some of the unknown aspects of the culture, then this podcast is for you.

Transcript

0:02

Thank you for tuning in to The Hustleman Show. Make sure you subscribe and hit that notification bell. If you want to listen to the audio experience. There's two links below the SoundCloud link, the Spotify link, or you can just do a Google search for The Hustleman Show podcast. Thanks for tuning in. I got my man, Joerilla. All right, very, very, very dope guy. And I don't throw that around loosely. I've met a lot of people over the years. And this guy's been very, very supportive of this business. From day one. I feel like- correct me if I'm wrong, but you're the type of guy that you fuck with somebody lifelong, and if you don't like the support that you throw brands is crazy, bro. For sure. Like isn't the only brand I supported is Staple? I saw that that. Yeah. And Capswag, I hope. Oh, I hope And Capswag. Yeah, of course. Yeah. (So) The Black Box, yeah I got it. Yeah, I got it. Yeah. So I feel like you're a real like, you're a lifelong supporter of some (yeah yeah) brands. So go ahead. what were you gonna say? I said, I'm with Capswag all day. I appreciate that, bro. I appreciate it. So I got my man Joelrilla here. I want to just plug your podcast real quick. It's Flock With Us. Yep. On Spotify? Uh every- everywhere available. All streaming, "Flock With Us"-You run it through Anchor. Got it. Anchor.fm. And you push it out through everything? Yep, and on YouTube. I do- I do a video version of it too. So real quick, what is the premise of the show? Like you like I was talking to you about it real quick. And I just want to get on the standing like, this is a this is what do you what you're doing is you're documenting your lifestyle? Is that what it is? Yeah I was just people, that you know that I've come up with people I know.(Yeah.) friends, friends, people I've done business with. (Yeah) and pretty much. Yeah. So just I just loved it. I love to document, I document everything! And how valuable is that process for you? going back and looking at some of the stuff? Oh, it's great. It's (Yeah), it's 100 times good for me. But it's like a million times for everybody else. Why? So? Why is it so much I'm like the- like, I'm like the timekeeper. (Word) A lot of nobody was documenting back in the day. When you say back in the day when when were when were people not documenting like How long ago? Like when you started when you started getting into the video side of things. How long? (The video side of thing?) Yeah, is 1995. So 95? Bro, that's fucking early. (Yeah) so that's early. That's not like digital, like right now. My whole High School is documented. Wow. Before we get into that, let's stop. Let's stop right there. Let's talk about who you are real quick, so people know who you are. And then I want to get and then I want to get into that. Because I feel like you've kind of- you've made a name for yourself as the documentary, as though (Oh for sure) as a content producer. So just tell people a little bit more about yourself and who you are and what you've done. I'm just a content creator. I was kind of creating content before there was any content to create. (That's dope) Yeah, for sure. The video market like YouTube videos you see now and people document going to club going around just parties and that didn't exist until I invented it here in Nashville. Gotcha. Gotcha. (Yeah) So So you were documenting just that whole lifestyle? And then how were you documenting? What kind of equipment were you using? Like give people some give people some perspective? Oh yeah. It started out with a with a handycam.(Wow) just a camcorder. (Wow) And I make I had to make a lighting system from lights I bought at Radio Shack.(Wow.) It looked like two robot lights. Wow. So you out here crafting and nobody else- Yeah, and I was the only one with light in the club. When we went to the clubs which shot we just hung out you know parties and shows I was the only one with light. What gave you the idea to start documenting video like that? Like what what put in your head that that's probably the angle to go into? I don't know I've always liked video. Um, always enjoyed recording stuff and just keeping it and editing it. Um, so high school. I'd say ninth grade- from ninth grade on. I didn't carry books. I didn't do homework. I didn't do anything, I carried a camera. That's all I did.(Crazy) All desigbn, that's all I recorded, yeah, is High School. Crazy. And then, uh, so I figured you know if that worked for that it'll work for you know, Nashville thing. Trying to document what's going on trying to get I started out as a producer. So producing music, making beats on record and taught myself how to do all that. So so the music side of it you got in as a producer first? Yeah. And then what to do first. It just really didn't. It just wasn't panning out, Nashville is not a it's not a hard hip hop area. Yeah, but there's a scene out there. There is a music scene. I think there is a scene it's kind of behind. (Gotcha.) Underground. (Gotcha.) So you go you go from producing to actually video, shooting and editing on a camcorder. And for those of you that don't know what a camcorder- (right) Out of necessity Yeah, what- How do you? How do you record that content? For people that don't know? A lot of people don't know what a camcorder is, bro. Like they have digital cameras now. So what how do you get cassettes? Yeah, it's crazy. Yeah, cuz you got to buy cassettes. You got to buy batteries. (Yeah) And they're gonna interchange them out all night. (Crazy) That's run and gun. The whole thing was run and gun, shoot. Well, how are you even editing? How are you? Like, how did you edit all that film once you had it? Uh, well, you had to run it Firewire through a PC. Dump it down. frame by frame (crazy) then yeah, so But before that, in high school, I took two VCRs and I linked them together. (Crazy) Right, so it would play I would play with the camera. I would record on one VCR and then I would play back up an audio on another separate one. That's crazy, bro. So this is this is- old school mixtape three record one radio. Yeah, you're dubbing them right like your- No other way. There's No other way. That's crazy. That's really a labor of love, huh? (Yeah.) I feel like people got so much at their disposal right now. And they had like they have like, bro, there was no YouTube back. How did you even learn that? Like this is 95' bro. YouTube was not prevalent like it is now. How did you learn it myself? School and I had a video team that I tried that I wanted to join because it sparked my interest. And they refused to let me in the video team. (Damn.) So I made my own video.(That sounds) copies. Yeah, That sounds about right. So you asked to be on the team and they're like nah, nah. They just said no? What do they say no? Yeah, they just said no they had a bunch of there was a we moved down to Tennessee to a place called Spring Hill. And Spring Hill was a famous for Saturn the car plant the GM. (Yeah) Remember Saturn? Yeah, yeah, I know what you're saying yeah. Yeah yeahSo they had donated a bunch of video editing equipment to the school. Uh huh. And I was like, Oh, I love it. (Yeah) video. Yeah, camera. It is us. I want to be part of it. So I want to ask the teacher and as club now it's just like, you know, I want to be a part of this and they said I can't. And they're like, yeah, no, we're good. Like, we know you. We know you. Yeah. So there was there was worried about you those situation? I got you. Yeah. So I went out. And I went to I think it was like Sears and bought me a camcorder. Start doing it myself.(That's dope) and back then it was like$2600 for a camcorder. (Damn.) Had to flip on screen. I think I still have it somewhere. That's crazy, bro. And then how did you learn how to how to how to do all of that? How did you what was the process? Again? There was no YouTube back then. It was no like videos and shit, showing you how to do everything. We didn't live the Google world. No one teaches me so I would shoot and then I would think I would just stay up and think how am I going to edit this? (Huh) So you take two VCRs on an old TV?(Yeah) I'm sure remember that? (Yeah.) And audio mixer and you record play, play record. Crazy. So using your VCR is older to mix? two VCR. Yeah, it was like a, you know, turntables, but (That's a crazy bro) Yeah. How did you get how did you get that? Like, how did you get into that that thinking? How did you go into that? I recorded it and I had to get up. You have- is under necessity. So you need it out.(Yeah) And there was no film companies. I mean, stuff wasn't cheap back then. (Gotcha) Anything. Back in 94' 95' was done by production TVs, there was no home video- You know what I mean? Yeah, you have home videos but you had no way to edit it. (Yeah) So I created- That's crazy, bro. That's crazy. So that so you figure out- you figure out the process on how to do this. And then you go (right.) And then you go and you start documenting the whole the whole scene down in Nashville, right? Yeah, you figure about 2001, about 2001 I got a I got a call from a guy named DJ Brian D. Which he really he just literally just passed, o rest in peace, Brian D passed from COVID (Wow, that's tough) bad situation, yeah, he called me said uh, he said I heard you shoot video? And I said yeah, and this is a Nashville, Nashville's about 45 minutes away. (Yeah) hour away from where I stay. (Yeah) no, some I know. stretched out there. I think he knew somebody that I knew. And it was like you shoot video and I was like, Yeah, I can. What do you need? He's like, I got $400 for a music video. And I said, Yeah, definitely I can do it. Yeah. That's a $400 co-op and only you gotta figure out how to do it. Yeah. Right, andd from that day, from that day on, everyone just pay me you just pay me for video, come on, shoot. That's crazy. So you, you figured out how to turn that into your production? But that's what you wanted to do (Right) essentially, you want it to produce (Not really) But it was just fun, they just wouldn't stop. People wouldn't stop paying me to do it. That's dope, that's dope It was just it just came to me for some reason. Yeah, I've seen some of the videos on YouTube, by the way, you guys can check out Joerilla we're gonna we're gonna add his- his YouTube link in the description section of this of this video, or in the Spotify description. Wherever you're streaming this. Yeah is a ____ video. Nah, but bro. But you know- Yeah, but I remember looking at it and it was interesting. Like, like, looking at the the content that you were producing was to me it was interesting. Because you were you were it was a process of documenting. And that was an interesting thing. (Oh for sure) You did like one video about like this store, Fat caps. Right? Yeah you got a video on Fat Caps. (Right) And I remember looking at Yeah, I remember looking at that. I thought man, you know, he's really he's really embedded in that, that documenting process. What I did notice is that you weren't putting out a whole lot of content. What's the (right) story what's the story there? So you're making- What is it? I have tons- I have hours and hours and days of footage photos that I just never put up? Why's that? I just never get around it You just don't do it, I gotcha. I was actually what I wanted to see more. I saw the YouTube channel I saw there was was pretty good content. I just didn't see a lot of activity. I said okay, you must be (right) putting it out whenever he wants to put it out or whatever the case. Yeah, I thought it was I mean, just just just just for fun, basically. Yeah, so you're you start your name starts getting out there. You become like this video editor like underground music scene Nashville thing, where people are reaching out to you to do like video edits. Where does it go from there? Edits, commercials, um. commercials, (promo) promo and commercials for who? Like local businesses and artists. Just a bunch of like, random stuff. That's dope. So you turn you turned it into your- did it become your full time job or became so it was still like a hustle to you? Like a side hustle to you? Like a passion, just for fun. (It's a full time passion I gotcha) Is t as just fun, I would get paid, come to the club and shoot, and then come home and edit the video. I got you. And at what point? At what point do you take your editing style? And it crosses over to like, some of the some of the branding stuff that you deal with like Staple? Like, at what point, do those worlds mix up for you? Or they always mix up for you? No, I mean uh, it always came from like, like, people call me out to shoot and then I'd be shooting and then someone stopped me and be like, hey, I need a video. You know, and I need promo. And so the way like the like the staple thing came about is I'm probably about 2011 or 2010, the local magazine called Concrete Magazine here in Nashville, they they'd see me shoot in an event and they said hey, you want to come shoot this this artist we're gonna have it's gonna be at Fat Caps. And yeah, they're like, Who's artists? And I was like, it's like we're, you know, Yellow was performing. And I said, Oh, yeah, who? I had no idea who the guy was. Who was the artist who was right. Yeah. Yellow? Yellow Wolf? Yellow wolf. Okay, I have not heard of him. I've not heard of him personally, but- Oh, he's from like an Alabama he was signed to Shady Slum Am-. Okay, yeah. So this guy white guy big rapper Big underground rapper in that area (underground rapper.) Yeah. In that area, gotcha. What's that? Yeah, so like Alabama. He was from Tennessee. Or he was from Alabama moved to Tennessee back to Alabama. gotten real big, look him up when you get a chance. (I will) dope artists so (I will) Yeah, so after I shoot that and uh who else was there? I think Ritz you know Ritz. I don't I don't a lot of these underground rappers. A lot of a lot. Not to cut you a lot of these underground rappers that you had on there. I've actually never heard of them, like Jelly Roll had to do my research on who they are. You know they're huge over there bro people know who these people are out there? Yeah, these are really, really big underground rappers. They're their regional underground rappers or they're coast to coast underground rappers? Right. Which one is it? Yeah. So- which one is like? They're national (They're national huh?) Yeah, these are pretty big deal artists Sure, wow, that's dope. So somebody reaches out to you because at a content thing in order to shoot that- shoot a promo video with them and _____ got it. Right. So, so I made that connect with the ational magazine, Concrete >agazine. And that secured in a lot of gigs. And then that night, we were supposed to get an interview for Yellow Wolf. And they kicked everybody out of the club, you know, because it's time for the artists to chill. (MmHmm) And they're like, Oh, yeah, we didn't get the we didn't get the interview. So no big deal. And I said, No, I was like, we're gonna get that interview, (Right) So go over the door, and bang on the door bulk up the door. Hey, listen, you know, and we get in there. And the owner of the store notices it. You know? He was like, oh, okay, kind of just push away into my store. Is that how you fee? (Yeah) you know?(Yeah) After that. Yeah, it was a decent, it's, I'll send you the video. It's decent video. So after that, he was like, yeah, yeah, yeah. I like your like your drive. Like your hustle. Once you come shoot for us. This is con- (Fat Caps) This is the store. Gotcha. Yeah. owner was like, Yeah, I like your style. (That's smart) a lot, come shoot for us. So it just spreads even more, (That's dope) Yeah. That's very, very dope. Yeah, so Fat Caps. They have a currency, you know, currency. Pusha T? Yes, Pusha T Yes. Rick Ross. (Yes) Bun B (Yes) Yo Gotti. (Yes.) All these people come to store. (I gotcha) Yeah, I- I saw Nipsey was there once (Yes) Yeah. Yeah, so all them. So that's how I got linked up to shoot all that, as well, (gotcha). So any kind of hip hop, hip hop artists came through Nashville, they had to come through concrete or that comes from Fat Caps. And that's where I came in. (That's dope.) Yeah. That's dope. so it's it's so it's so interesting how these stores are actually like they're they're they're they're places where they really the culture really meets is bigger than store is a place that hou- that houses the culture, (for sure.) Yeah, it's very, very, I was I was found as a kid, I was found that interesting. It's not it's not where people go to buy shit. Like they're gonna buy shit. Yes, I understand all that. But it's bigger than that, is really- Oh, yeah. And Fat Caps is 20... 23 years plus going strong now in Nashville.(Yeah, actually) best place to go. Yeah, I've never I've never heard of them before seeing the video. But it's right. They sound like they're they're like an institution out there. If you didn't know- It's a staple. Yeah, yeah. Yeah, Nashville, Fat Caps that's it. That's all you do. That's dope, that's dope. So yeah. So this guy's like, Yeah, I like what you're doing. I like your style. And then you link up with Concrete. So now all artists coming through that area. If they have concept that they need to shoot, they have an event that they need to document. They're reaching out to you? Yeah, they have to filter through me. (Gotcha. Gotcha) And it's not like I'm the only one doing it by this time. (Yeah.) There's plenty of people doing it. It's just they're just not solid. They're not 100. (Yeah, they're not consistent.) Yeah. Yeah, they're not trustworthy. And to this day, Concrete, hit me up, and invite me out to a place. And you know, it's just dope, Fat Caps as well. Same thing, that's crazy how these relationships they can last forever, man, if you know how to cultivate them and treat them with respect, right? Right. But you have to and then, you know, so with that, so like, on the side, I would always I would do my job. Obviously, I would video, film. And then on the side, I would, you know, reach out and talk to people make my connections. Smart, bro. That's really cool.(So) Never on their time, though, always when I was done, I'm done filming cool. And I would just pull them to the side talk to them. (Yeah) Talk to Pusha T, Malice, you know, both the clips guys. And then Nipsey and Bun B. Jeff Staple those people. That's how they happen. That's dope, you just pull them to the side and have a honest conversation. And because of that background that you have, you're able to have that conversation? You're filming. It's an intimate thing, right? when you film somebody- Yeah. It's always something going on between the camera guy, the guy- Absolutely. They got to trust that you're not gonna put up some crazy shit. You know, like? There's got to be a trust factor. That's what I noticed, bro, honestly about videography. videographers are in a very, very interesting position. Right? They shoot a scenario. The person that's getting filmed has to trust That they're gonna make them look as good as they need to make them look and they're not gonna look crazy. So automatically you develop a trust level with the person behind the camera, right? Yeah. So through Concrete uh through Fat Caps, I linked up with I mean, we went on tour with an artist named Jelly Roll. Yeah, yeah, I heard I've seen the interview that you did with him. And then I researched him because you actually the interview I didn't know the artists, but I researched them because of the interview. And I said, Man, this guy's a pretty big deal out there. That's pretty interesting. Yeah. So I mean, to these people, I just, I just, I hear about it. And I would just want to be a part of the culture. So- like I'm not. I mean, I've created it. I'm not a part of it. I just wanted I'm- far I'm like, literally an hour away from Nashville. (Yeah) I'm a total outsider. Yeah, you know, but you know, I just I, is that the guy? That's the guy? Let me get him.(Yeah) maybe 10 minutes with him. No problem. Yeah, that's dope, bro. That's dope. So talk to me about your your, your, your Staple? fixation. Like you're- Oh ok. Yeah. Like, how do you go? This is Fat Caps Go ahead, Fat Caps had reached out to me in 2012. And they said, you know, we're gonna document Bun B and Jeff Staple. (Yeah.) And I was like, oh, dope. Bun B, love Bun B. Yeah. Okay, right? Yes, yes, yes. Yeah. And then I was like, again, like, Who's the other guy? And (yeah) Jeff Staple, he own Staples Pigeon Yeah. Like, oh, yeah, cool. So- So you knew- you knew- you knew- the brand at that point, or not really? Yeah, yeah, I knew it a little bit. I knew the Pigeon. (Yeah) I've always love pigeons. (Yeah) I collect Pigeons. I've always loved pigeons growing up. Yeah. I've seen on your Instagram. I've seen on the Instagram, I'm like, Yo, this guy really serious about his pigeons, bro. Like you collect them and shit like you into it? Well, Bro, I got- What is it? Nothing about him. You didn't know anything? I knew mothing about Jeff. About about him in particular and about his brand? All you knew was, yeah he's got a pigeon brand or whatever it is, but you didn't really know who the guy was. That's it. Okay That's it completely cool. Like just like seeing just like seeing something and you just like, Oh, that's a shirt with something on it. (Yeah, yeah.) Interesting. (Yeah) and not think about it. So that day. We spent the whole day we went to the airport and pick Jeff and Bun up. And I got it on video. So most of it (That's dope), the first time I met Jeff Staple, like, it was a weird thing, weird connection. So um, and then just on the downtime, just talking to him. And the things he said to me, and for some reason, he just resonated with me. It was a really weird thing. What's what's (just like) what specifically? You meet this guy that you don't know, he comes to Nashville? What specifically resonated with you about him? It was just him. There's just something about him that just read into me. And I was like, kind of need to talk to this guy. I kind of feel like I need to talk to him. (Yeah) So on the downtime, we were shooting in between shots, I just kind of, you know, talk to him. And he just dropped things on me. And it just resonated the art, I was like, I you know what I mean? Like, I got to be a part of this. What are some of the things (I have to be) What what are some of the things that you remember him dropping on you with some of those things that you took away from that conversation? I got it all record, I got it all record. I just I've never told anybody. Yeah. You got the whole thing recorded, but there was a lot of conversation in there, that this person just had a well- Yeah, we had a mic'd up. We had a mic'd up the whole day. (Yeah.) And I had to go for a run in 24/7. (Yeah.) Um, I don't know if I'll ever share what he shared with me. You know what I mean? (Yeah) it was so strong. That I was just like, ah, dude, this guy is so special. That's dope, bro. That's very dope.(Yeah) you don't always you don't always- From that day on. I've only I only see the pigeon. That's all I can see is the pigeon. You don't always meet people like that. And at the same time, they're not always willing to share. Some people are gatekeepers. So they're in a position He just talk me like, like a normal person Yeah, that's dope. He just talk to me like a normal person, and just said, these amazing things. And it just it just it was it was really weird. I can't explain it. Yeah, that's dope. So yeah. So it was the person that connected you to the brand. It wasn't just that you weren't into the brand. It wasn't just the product that you were into. You really, you really connected the product with the person. And then after that, you became(right) like a longtime fan of the product and fan of the brand and, and the person honestly, right? Exactly, right That's interesting. And every anything, whatever happened that day, and it was it was a weird like an awakening. It was like a spiritual awakening literally switched the entire direction of my entire life. That's crazy. That's so heavy. And I owe it all to the Staple Brand What happened exactly? And what's behind that Staple brand is Jeff staple. But what happened? Exactly that shift your fo- Like that's a big thing. It's not a small thing, bro. Something must have happened that- what do you save you from getting hit by a car like what happened exactly that made- How do you how do you? How do you go? Yeah, I mean it I mean, it's like, it's hard to explain like I mean, you know, you know people who have these awakenings and you realize new things in your life that want to take you and make you do different things and a different direction and go a different route. You've heard of these things. So you you were inspired by his his hustle? His struggle? his business acumen? Everything, everything he said. It was amazing. I was just in awe, I was amazed by it. (That's cool, man) crazy. So hard is I can't It's hard to explain.(Yeah) explain. (So you-) say like you find the fountain of youth or first time you see the pyramids. (That's crazy bro) You know, the Beatles. (That's crazy bro!) Yeah, first time you look at Jeff staple and talk to them. I guarantee you're just gonna be like, wow. And I mean, that sounds a little cornym I'm sure it sounds corny to some people, but I don't- I don't think it sounds- I don't think it sounds corny. I think it's honest, not a lot of people will say things like that unless they felt it. Yeah, I mean, it's just like an awakening. Just a- just a switch on. Same thing to happen when I when I filmed and the guy from Fat Caps was like, you know, T from Fat Cats was just like, yeah, love your style, it was just switch. These are moments that are captured. And I've just realized that, you know. So you're sen- you're sensitive to those moments? Huh? Obviously, (yeah) Obviously. (Yeah.) Some people are not very sensitive to any moments. But you- People are just numb to it.(Yeah) they're in the moment. So, um, so when I'm videoing, it's not like you're in the moment. You're just you're editing in your head, you're (sure) and you're trying to get the best shot, you're not there. You're trying to set up the next shot. And you're setting up the whole thing as a continuous stream Yeah while yeah, while I'm shooting. I'm not even there. Through the camera. I barely remember the situations. Yeah, but you're trying to capture the moment. Right, but you know, when you put the camera down and something special, like that happens. It just resonates with you. It creates something (That's dope) Really weird. Yeah. (That's dope, bro.) It's the same way that we're here now. (Yeah) I was literally a customer. (Yes) 2000- What? 11', 2012? I guess bro, you interview? To keep it 100- No. 2013 To keep it 100 you interacted with my brother in law, I don't I- I don't know (Right) how we met. But I guess we met through my brother in law, you put in an order. You ordered some product online. And then you just became we just got to know each other more and more and more. You're following the brand. And then we got to know each other. Right, and you know what led me to you was Staple. (That's crazy.) Because I'm on the hunt for Staple. I'm looking for Staple and buying everything possible. If you sold anything on eBay, or in your store online, from 2013 to about 2014. I probably bought it. That's crazy. Yeah, I have. I have the world's largest Staple collection. That's fucking crazy, bro. Yo, that shit is crazy man. To be to keep it 100 with you, bro. That's the power of branding. Right. I don't think people understand bro. Branding is so heavy. No, and then with Staple. It connects me you know to people like you. (sure) So we have a think, you know, you've reached out to me. It's something genuine. (Yes.) You know, it's not physical. (Yes) it's something in there. You know what I mean? You're like, Hey, I like this guy. (Yes) Oh, hit him up.(Yes) Appreciate. Every time I talk to you. Online, you're like, yeah, I appreciate you. I appreciate you. For sure, for sure. For sure. (Yeah) Because- because I mean, it is not bro. People have a lot of choice these days. They don't have to bang with you. (No, not at all.) There's plenty of places- And then from that, you know, I just I just I've seen your website. And at first you know- I seen the logo and the Capswag. And I kind of you know, kind of giggle (Yeah) you know, cuz it's different. (Yes) You know, we don't do that out here. (Yes) Just the lingo(Yes) shop. But I just seen this growth. And this. This hustle. (Yes) you added you're putting content out and you're reaching out. You're trying you know what I mean? Like you wouldn't give up (Yes) these dudes are dope. I appreciate that. Anytime I see anything you did I support it. I appreciate that, bro. I don't think a lot of people understand the the the level of work that goes into what it is that we're doing but somebody like you being as sensitive as you are. You see people take that sensitive word, and they don't understand what that means. If you're not (right) if you're not sensitive, then you're you're insensitive. You know what I'm saying? Like you're not you're it's like being a mule. You got a (right) I'm a very sensitive person, bro. Very, I pay attention. People are numb, people have very little sleep. I am very- maybe too sensitive, I'm very sensitive. I look at it, I'm just keeping it real bro. That's not a negative word at all. I feel like the best creators in the world are sensitive people. They- they're paying attention to what it is that's going on around them. And they're receiving that energy positive or negative sometimes. Right? And they know, and they know how to move with that. So you meet this guy. And it sounds like you don't want to go into detail about what happened, which is fine. That's fine. (Righ, right, right.) That's fine. You probably want to have that conversation at a different time. I get it. But But whatever it is, it changes the trajectory of your life. And these you- of your life and these are your words, not mine. (Right) How old were you at the time? Oh, God, I don't know. It was 2012. Okay, so how old were you? 30- 38? 36? Bro, you meet this guy at 36. And you're standing- I'm 42 right now! So you're you're 42 right now, peep this Let's peep this. You're 42 right now you meet this guy at 36. And this guy, legit, you're saying to me? 42. Right now this guy that whatever happened changed the course of your life. (Right) And this and this all occurred through the starting of a brand.(Right) bro? This is why I started this podcast.(No, for sure.) Yeah, I think people think I just have time on my hands. I have nothing to do. That's not what it is. I started this. I started this podcast because I feel like that's that's that's crazy to me, bro. That a hustle- I did- I didn't. I didn't intend for it to happen. (Yeah) I didn't. I didn't know the guy. I didn't know nothing about his brand. I knew he had a pigeon. I had a couple pigeon things.(Yeah) whatever. And it was just like any other brand. Until that day until I literally seen him coming down the escalator of the airport. (Yeah) And it was just, it just hit me like, Oh, shit. I don't I don't know. I mean, I know I like- you start something you really don't know the impact that it's gonna have on people's lives. (Right) Like, you start something, and in the back of your head, you're thinking this can be huge. Or it can be dogshit. It really it's really up to us on how we make it. But there are times where that thing that you do whatever it is, it has such an impact on the world around you, the people around you so crazy. (Yeah) you're 36 years old and this brand that he started probably in his basement or his mom's house or whatever the case may be. It goes from like this little thing into a nationwide brand, and relationships that he's built and he's impacting the lives of people, people, people fucking with his brand so much that they're that they're proud to say that the number one collector of his of his product. That's Yeah, I mean, that's not small, that's heavy Is so- I mean, it's so special. Yo ho! Yo, that's crazy, bro! Yeah, like it's inked in my flesh. That's crazy. And it's not nothing to do with the Dunks. It's nothing to do with the collabs it's it's it's whatever they represent. What is it that they represent to you in your eyes? Oh, man, it's just the hustle. The hustle is so strong. The work ethic and the brand, and designing and just the genius behind such a simple thing. Like a pigeon. Right, (Yeah) like the hunger he had for it. It was like, wow, I want that. Yeah, for sure, for sure. (Yeah) I'll tell you what, we we have an account with them. We sell their product a lot more. We don't sell it as much anymore, but we sell it a lot more. And there was for me when I first was when I when I was first exposed to that brand. I thought it was genius. The deal to do took a winged rat, a pigeon. Right aka a pigeon. Right? (Right.) You know pigeons in New York, bro. They're not people look down on that animal. And he made I know, he made it an iconic, like logo. And people really mess with the brand. I thought that was genius. Right It is a it's a just an amazing concept beyond the whole brand. It's like I mean it's like a pigeon religion, you know what I mean? (Facts) I wish more people and that's what I'm trying to do. Like I try to to open- people up to it without really you know, helping them out to it. Like I'm just like, this is the most amazing thing that I've seen. Huh, So it's really for you their representation of how they take a simple product and they make it like they just hustle their way into a nationwide label? Sure, I mean, I mean, think about it. I mean, the guy was designing, you know, for Nike, before Nike was popular. And he's not Jordan, you know what I mean? But the guys is got design skill and their innovative ideas that they were able to get these things, you know, and he was just like, it was just a hustle. It's just an amazing grind,survivors. Before Nike was popular in in, in the skateboard culture in Dunks. (Right) Yeah,(Right._ Yeah. (You know) that's interesting. Is just this whole story basically is, everything just resonated so much with me. That's dope. That's very, very interesting- Wanted something he created. And something he's now living. That's dope, bro. That's very, very dope. (That's amazing) Yeah. Yeah, that's not that's not a small thing, bro. When when you've had conv- you have conversation with it with him. I'm guessing after that time. I'm guessing he feels that that's the same thing. That's very dope. You got his logo on your hand, bro. Like that's, that's heavy. Yeah, That's it. Anybody know- If anybody's watching- if anybody's watching this any my employees if you don't have a logo etched into your flesh, you're not getting a fucking raise from now on. Don't talk about Don't talk to me about getting a raise until I see a logo and your flesh goddamnit That's dope, that's dope, bro. So, so he's, he sees that you're a collector, he sees all this. That's a very interesting connection that you have. So you start collecting and you start putting people on to the brand? Tell me tell me one of the ways that you've become like, you're literally a brand ambassador for this brand. Right point. And this is, but by the way, for people that don't know who Staple is? Staples, one of the OG street wear companies. Let's keep it 100, they are. They just are and they wanted. I mean, it basically embedded streetwear Definitely, him and a couple of other brands in New York. But he- honestly of all the brands that was out at the time, he was the most innovative, straight up (Right) His cut and sew pieces is ridiculous. Yeah. And I like plenty of it. (Yeah) I'm just like, every time I collect a piece, I'll send him a picture and I'd be like, oh I remember that! And they're like, well, give me a story on it. Like as dope sir. Yeah, so I remember seeing his hats with the bird shit on the back. Yeah, the pigeon poop on that. That's what that's what turned me on to the brand. I was like, Yo, this dude got bird shit on the back of the hats. We got to pick this up. We got to pick this up. So I thought that was that was very, very dope. So so you're, you're now considered a brand ambassador. And you put out a lot of a lot of content for that because you're a content creator. You've been creating content since cassettes, right? Since since camcorder. So (right) So take me through that a little bit. Your brand resonates with you on that level. Take me through some of the ways that you've you've been a brand ambassador for them for the last few years? Yeah, anytime you see me, there's a pigeon on me. Literally. (Wow) People always like, eh that's a pigeon, you know, and then, you know, they want to get down. They want to information on it. I try to I try to hold back from talking, like three, four hours about how dope The brand is. (Yeah) Yeah. I mean, it was here. It was at Fat Caps. You know, before before I found it.(Yeah.) But I just, I just made it the thing. Yeah. So- I saw on your Instagram, you were posting a post about something Staple related? for like, once a day, every day for a year? Oh, yeah. So for the first staples 20th year, 20 year anniversary, I decided to post a piece of my Staple collection every day for a solid year from Jan- January to January. And I pulled it off. Yo bro, you know, people own companies then out of that as dedicated to their own fucking companies as you are through this guy's brand? (Right) real talk. You know that there are people that own a business right now that don't post one single thing a day about their business. Right and right- Every day, I'm talking about bad days, good days, raiiny days, days you don't want to go on. I post it every day. (That's dope) from January. Yeah. 8- 2018, 2019. That's dope. (Yeah) that's dope. And these are all items. These are all pieces from your collection. Right? everything I own. These are all personal pieces. So in order for you to shoot this, you need to shoot that content. You got to have it to shoot it. Right. You're a collector and you're creating that content around that? Right. Very interesting. (Everything that I own) Very, very, very interesting, bro. So so you're you're you're a collector of a lot of things I see in the background. You're, you consider yourself a sneaker head, yeah? I see a lot of a lot of sneakers in the background. Yeah, what now? I mean, this is shoes. I'm not really a sneaker- sneaker head. Yeah. But you would you collect you collect some sneakers? Yeah. but you would you collect you collect some sneakers Yeah? yeah, yeah I collect it. (Gotcha, so-) but mostly it's just I mean most of the stuff for fun. The rest of it is Staple. I gotcha. So staples the true- you like a staple head, you're like, you know, like a Polo heads? Low heads? Yeah, I'll be the Staple head Yeah I got you. Let me ask you, let me ask you a question, people listening to this, right? This shows is designed for for people that are startups, for entrepreneurs,(Right) right? This show is designed for people that, that want to launch their labels. And, you know, we're, we're in the branded business of course but we're also. I don't know if you know or not but we're in the printing business as well. We have our own facility. So, being in that business I get to meet a lot of different people and they always come to me, and they're like, Yo, I want to launch this brand. I'm like, ah, dope, good for you bro, go for it. And they're like yeah I'm gonna make this shirt, it's gonna be the biggest thing since sliced bread, it's gonna be dope. Um, I'm always supportive, because these are people trying to do something. Right Right? What advice would you give them. They would that they're that they would, it would resonate with them for that brand, to be worth their time? Because you know there's a lot of brands out there a lot of everybody's launching a brand these days, and we're in that business of facilitating. You just got to believe in your brand. You got to eat, sleep, and believe in it. You got to sweat it you got to bleed it. Otherwise it won't work, you'll see you'll see him create a brand. And then next thing you know they're doing like a Tide logo with their brand because they can't come up with an original idea, they don't love it they don't love it enough. They don't, they don't love their brand enough? Nope, they you know, you get nervous. At some point when everyone created a brand. I'm sure they felt like, you know, I gotta quit, I gotta quit. And I'd say 90%, 95% of the people who do create a brand, say I gotta quit, I gotta quit, and they quit. You gotta you gotta, there's no other option like when you have no option to fail. There's no way you can fail. Just like just like Capswag. You know what I mean, you guys don't give up, don't have the biggest following yeah guys have a walk in, probably walk in base pretty big right? (Yeah) walk in, but you're not giving up. You started a podcast. (Yeah.) You see, you open another office like you open multiple buildings like, it's amazing. You just won't give up. (Yeah) like if you take, if you want to take a blueprint from anyone take it from Capswag I appreciate you saying that bro, I don't, I don't know if that that give up culture is just, we're just not designed that way. So, keep it 100. It's not that we're trying. It's not that we're trying not to give up, is that we're trying to win. (Yeah) you understand? So, I think a lot of times people start a brand and their main focus is to prove that they can do that. That's not our focus. Right, our focus (It's deeper than that) Yeah. Whatever you are doing it is much deeper with that. Yeah, our- Flea market. You come from flea market couple $100 like (yeah) you make amazing, like it's an amazing feat. I don't know if people understand that, Um, some people like- Problem is, the only problem I see with with Capswag. (Yeah) is that I, when I look up Capswag. I don't see the story like I had to actually live it. (Yeah) my watch, grow and listening to you talk like every time you're on live, I was on live. (Yeah) we dropped a video I dropped a video (Yeah) Everytime I got, curious, you know like I asked or talk to you. (Yeah) you had nobody else gets that like I don't think anyone else hears that story. I think the best selling part of your brand is telling a story. Yeah, so I'm gonna tell you, you know you're 100% right, there's things that we're good at as an organization there's things that we're not. I think I think historically, when you're building a business it's very difficult to concentrate on creating content and telling that story. I know, I know that it's essential today more than ever. That's why we're doing this, right? We're becoming better at that. And and I, and I appreciate everything you just said, by the way, about us coming from a flea market and these are all true things I've known you for. We've known each other for close to 10 years now. You can't fake that. (Right) That's just what it is.(No, you can't.) Yeah, so it's up. For sure, so- It's like like like your first episode for the podcast, if that had been organized into a story or a video or something I put together. (Haha) you would you would see people with Capswag tattoos. Yeah, there's no way you couldn't just respect the hustle. I appreciate that bro you- I You know, but I mean, it'll start this year I'm sure. Yeah. Yes, that is, that's the point. That's the point right maybe after the podcast, we're gonna talk about how we're gonna start doing Capswag tattoos as well. How are we gonna start making people do that, that's for sure. For greatness I mean you as a person. (I appreciate that) -on I'm just blown away. As I'm sitting here like I just want to hear more I just wanna let us do talk, I appreciate that bro, I really do. You don't understand. That shit touch my heart. I mean that. It is as much as I want, I mean people look at you and they're like I want that, I want a piece of that. How can I get it? You know? You're asking me? No, I mean that's what people I guarantee that's what they're thinking is how are they doing this, I want that I want to do that. I'm gonna I'm gonna tell you this. I think that people do think that at times, but I don't think that what they know what they're signing up for. Yeah, I think that if they if they if they lived something six, seven days a week, and they gave, they gave up a lot of their personal time, their time with their families. They made a lot of sacrifices, I don't know if a lot of people would make that decision. Honestly, I don't know. They would try it, they could yes they would try right maybe some would, but I don't know if they would sign if they knew all the sacrifices involved. I don't know if they would make all that decision sometimes it's not for everybody some lifestyles are not for everybody. No, I mean, a lot of things are not for you (For sure) it is for you and for you to tell (For sure) And I'm 100% sure that you're going to do that (yeah) correctly now Yeah yeah facts facts. Yeah, it's just, you're a hustler I mean it's amazing like from hearing what you come through. I wish more I just want to tell people about the brand, I appreciate that. What more about your story I want more of your story. So I, that's what- I'm excited about so I think I'll be more than happy to sit down and talk about how we could do that for sure. I mean like, you know, I'm document stuff I document, like, I'm literally writing Nashville history. You know? It should be done in every business. One- facts. I'm writing Staple history, You are. Yeah, yeah. You really are to be honest with you, bro, you're, you're, you're collecting you're collecting the product, and you're, you're documenting that process. You're, you're actually part of their, their brand awareness, bigger than you think. Right, so it is it's a lot bigger than you think. And it's not even about the brand or not about the brand it's not about the things you know what I mean? Like, they you know I could, you could never give me another staple piece again. You could have stopped selling it. Yeah, and still rep it. Because you, you, you, what you did. I this is not a- this is not about product for you. I can tell that what this is about you- the story was something that resonated with you so deep that it was like, I connect on this level. Every company wants that. (Right) every fucking- every company wants it and if you don't want that as a company, you're, you don't know what the fuck you're doing. (For sure) the love and passion that you have for Staple. That, that to me is amazing. I want my people, to be as connected to what it is that we do on a 10th of that level. Right Fuck 100, I didn't want 10% of that level. You just tell the story. (Yeah, yeah) I mean I wanted the story so I went and got the story after I talked to the man who who invented it. (Sure.) And I wanted to store so I, I, you know, I did my research, I studied up I talked to people I asked, everything. (Yeah) If the story is there, you'll have the loyalty. Yeah, and you got to, you got to know him on a personal level, and because you are, you're a content creator (right) It allows you to tell that story. Yeah, it kind of helped out. It definitely helped that kind of helped out. So, what what I see is this. You know, what's interesting to me is that the passion that this guy had for his brand was like so strong. Right? That what what ended up happening was projected so much passion into his brand that people like you that are content creators, they migrated towards him. (Right) I think that's one of the failures in business sometimes we go through the emotions. But we don't project that passion. When we don't project that passion, through the work, it shows. Just like when we do with shows. (Right.) And if we projected that passion correctly, people like yourself, they would come towards us. Exactly. The tattoos would show up. You know, you understand what I'm saying or no? Yeah they would They would, they would because (Right on the money) it's passion bro, it's strictly passion. I know, I know the brand bro that they crush it with that. Yeah, and like even even Staple, a lot of the Staple things I can't wear. (Yeah) Is just awkward doesn't look right on me it's not built for me. (Sure) I mean, at all. (Yeah) I can maybe out of 30 pieces I can pull 10. (Yeah) but I'll still collect it. (You still collect it?) Yeah, but I can't wear it like a lot of stuff they put out just like as not me. (Yeah) not me at all but it's not about the product, it's about the brand.(That's dope). Yeah, it's really weird. I'm sorry. That's nah nah you're good, you'regood. This is very very, I'm getting a first class education on branding real, real talk. I go and anyone that said the word Staple I would follow, and I would try to talk to and interact with, you know? And the whole team yeah I heard about you and I'm just like, okay, it makes me happy. How many people in the country right now are doing what you do for this brand? How many other people have you met that are doing anything like this? I mean I know those low heads bro, I've seen, I've met low heads they're fucking crazy (yeah) I got they spend their fucking life savings on Polo shit like they're nuts. I've never met another person that appreciated it as much as I as on a consumer basis like a fan base. People love the brand. That's a fact, they love it. Literally a Staple it's Staple. (Yeah) it's a brand. (Yeah) it's genuine but yeah I've never met anyone who appreciated the, I don't know, it's just a special thing I guess. Let me, let me ask you this question, because at the height of this thing, Staple was rocking and kicking right? Like I remember that they, they had it, you know, at the height of it like at the height like the beginning of streetwear the streetweawr subculture in New York and LA. I remember like Staple being one of the leaders in street wear what what transpired. What, what happened, that they, they kind of shifted a little bit. And we saw like people like Supreme come along. People like Kith come along and fill that void. I could speak on on that that's more of like internal Staple thing like I'm not a, I'm not a economy man I'm not asking you interna, I'm asking what are your, what what do you think, why, why did that occur that way that. What are your thoughts on that in terms of why that void was created? Oh yeah, I don't know, I don't know whether it was, I mean it's it's mostly marketing and, and hype. (Yeah) just like the shoe game like you know why they still line up for Jordans? Yeah, but they still line, they still line up for Dunks, Staple Dunks bro. Yeah, Staple Dunks are strong. For sure Yeah, I mean there was- Jordan Dunks, I mean, even Dunks even Dunks, they lineup, I mean people are still going crazy it's only because it's marketed that way. So, so, so what you're saying is that the mark- the marketing the people like Supreme took just put them in a whole different league? Yeah, I would say So, Definitely. I would agree. I didn't know I didn't know shit about Supreme (Me neighter) I don't know shit about Staple (me), I don't know shit about anything mean either. I wore Ben Davis and Cortez. (Yeah) white shirts that's all I wore. Yeah, I will tell you this, even when I did not know a lot about them being just being in the headwear industry, being in the apparel industry. I knew to appreciate quality product. And their shit is always on point, nobody- I'm gonna keep it real bro back in the day, I used to go to all the shows like all the apparel shows, I'm a buyer, what I do is I buy for people. That's what I do, that's what I do. So I go out and I find the shit that's poppin, the stuff that does well, right? And I, and I position in a place where our customers can find it. When I found that brand. When I was bumped into when I bumped into that brand automatically I know that, okay there's Staple. And there's a few other companies that are doing it on this level like like Stussy at the time. Right. It was doing it on that level as a couple like The Hundreds was doing it kind of on that level. A little bit, you know, there was a couple brands I was really poppin. There was my Might Heath- I think it was Mighty Healthy or something like that, at the time they were doing it. But nobody had the creative juice that that I would say Staple had except for maybe Stusy, right, Stussy? They had something similar, but not right, not, not on that level their branding game was completely different Staple. Yeah, so even back then they had that. But somewhere along the line, things shifted and they allowed for these companies like like these retail. These, these retail heavy companies like they're not retail footprint heavy but like I don't think you ever thought I want to go to the Staple store. You thought I love the Staple brand. Right, Right Me? Well you you probably definitely wanted to go but I think as like a casual I know you wanted to go 100, but I'm talking about like- I don't even have to answer for you I know that I know that you want (Right!) I'm talking about like the casual Staple customer. I doubt it with thinking, and I saw pictures of the staple store online. But the other- the way that the kids so the world, and the Supremes of the world, that when they were designing their retail footprint. It was a consumer experience. Yeah, I think they just missed that with with Reed space they just, they started too soon on that? (Yeah) and then they did right when it when everything else jumped.(Yeah) from what I seen. They said Reed space was just the most amazing innovative place (Really?) in the Lower East Side. (Wow, I didn't know that.) Yeah. (I gotcha) do your research. Yeah, yeah. I actually did my research but I didn't see a lot of that maybe was the- I know, I know he had the space called Reed Space. I know he was even doing lectures at the time in universities in the area I remember all of that I mean this guy was into- I think he also worked for some other brands before like Marc Ecko and stuff like that right? Yeah Jeff- Jeff said before he before he got on he interned for a couple places I think. Yeah, so, but I did not ever see maybe was the, the way that they laid it out I didn't see Reed Spaces, the same kind of retail experience some of these other places but I guess it was? At the time, yeah? Yeah, I mean, I, that's what I mean, from what I've heard from the stories I've been told and pictures I've seen and, you know, I don't know personally because by the time I got to Reed Space they were close. (Yeah) You know that shut down. (Yeah) I still went. I mean I still treat it like it was the motherland like it was. You have to pay your, your pilgrimage due (Right right right) That's so funny As soon as I land in New York, the first thing I want to do is hit Lauree Side, and that's what I did. Yeah, so they ended up shutting down the store. Yeah, and I think 2015 or 2016, they shut it down. I haven't really done a lot of business with them over the years of last couple years. What's the status of the brand so right like right now? Up until today? What are they are they still shipping. (Yeah) they're still shipping as normal, yeah? Yep, it's still doing everything, everything i mean it's it's more popular here now than I've ever seen it, (Really) and I didn't get out of Nashville much out of Nashville much. That's crazy, so I gotta, I got a, I got to revisit that. Yeah, but it's like it three locations and then Hibits, it's at City Gear, they got it everywhere, everywhere you can find it. Yeah Did good with it. Yeah, I got to revisit that for sure. So, advice that you would give somebody starting their brand is what they gotta love it, yeah? Yeah, you gotta love it, you got to bleed it, you gotta sacrifice everything for it. (Yeah.) Is not hard, it I mean it's hard, but you know it's really not hard, and you got to have a dope idea. Yeah, your follow through is got to be as good as your idea. The average consumer or average brand maker. Like I see people locally, and I can just speak on locally because that's all I know. You know, they start brands and it's, it's just garbage, is trash, yeah. Terrible like they have no, (There's no follow through) Yeah, it's just terrible. Yeah, for sure. There's nothing behind there's no story they have no story. (Yeah) You know, why are you doing that, that shirt? Oh, you know because I like it. That's, nobody is going to buy that.(Yeah) nobody is going to buy that. (Yeah) Fat Caps like Fat aps, I will buy Fat Caps! Why? Because I know their story Because you know this story? (Yeah) so the brand message is what really resonates with you? Yeah, that's what really matters, and you know most consumers I guess don't care about that they're, you know what, I could care less about most consumers or most other brands like it really just doesn't- You know the truth of the matter is more than ever now people care about the brand message. Right, well they care about what's what's being advertised and what's hype, I believe it's all marketing. (Yeah) shoot.(Yeah, so there's) all marketing. I mean, people think they're sneakerheads they think they have a loyalty to Jordan.(Yeah) it's not just but what you're being told, like, (Sure.) You know what I mean,(Sure, but but-) the like when you, when you when you sell a hat, that's the same colorway is the, the new 13 Flint's that drop in no I mean? That they're buying it because of matching shoes, They're buying because they match the shoes?-shoe, so they have to buy that. Yeah, their brand message is very very important bro, very important. Yeah. And like he's got that Nikes got that, um, (Nikes got it for sure) yeah they can really touch you. (They can touch you) They could pull a Kaep- and pull a Kaepernick and then you just you're fighting the whole thing, you're just like, oh I'm, I'm down like I hate the police. (Yeah) like you know you just got tricked by marketing, (It's heavy), I'm a victim to it. Yeah, marketing, if you market something to me, I'll buy it. Yeah, I mean we're all victims to marketing, like (Yeah) We're all, I mean, mark-, every product that you buy more or less is a product of how it was marketed to (Right) In all honesty. Yeah, and the big the big companies know how to do that they know how to trigger you and how to make you set- the drug companies, they know how to do it, (They know how to trigger you) Yeah they know you you know they play a nice little song in the background while they're telling you how the medicine can give you (Can kill you) yeah Your liver may fail your kidney may fail They might make your- Just ask your doctor! Yeah but ask your doctor, make sure it's right for you. Yeah. Forget about every, every disclaimer I just said, like, five seconds! You might not have kids, it might stunt your growth, it might make you get, you know, you might get tits if you're a man. But, you know, check with your doctor and make sure it's right for you and I guarantee you, 90% of the people (go ask him) I kind of need that, yes, I don't want back pain.(Yeah) how else are you gonna stretch, yeah yeah yeah yeah yeah we're, that's crazy bro(we're living-) everyone wants a simple solution. They want the quick marketing quick dollar, tell me what to buy and I'll buy it For sure, for sure. So what's next for you, bro? What's next, (yeah) Oh I don't know, I guess I'll just keep doing the podcast and documenting, you know the past and I don't know I'd like to start, I'd like to start a clothing company. Really? Yeah, That's interesting. You should I will. Yeah. And I'll do it only through Capswag. I appreciate that Bro, I appreciate that. Yeah, that's that's called the plug Ladies and gentlemen, a plug. Yeah I need help. I need help. Yeah, I don't know the ins and outs, but I would like to do. And you know what, to be honest, like I would like to do a clothing brand that only I own. (So) I want a sole customer. So, so lucky for you You got a couple friends in the industry. So you can pick up the phone and get insight wherever you need insight. Yeah, exactly. You know we're living. I don't want to do it on a large scale, I just want to I want to do it for me. Bro. That's okay. I'm wearing this piece right here I'm wearing. I made this part of my brand. That's dope, what is the point what is for those. What's the brand? This is the, I guess. The Jorilla or the Flock With Us brand. (That's dope) you can Flock With Us I like Flock With Us. I like Joerilla, but I like Flock With Us. Yeah, yeah, I can see as though, (You know what that is?) I don't know what that is but it looks, I mean it looks like graffiti to me but I don't know what that is. This is Jeff staples.(Really) autograph. (Really.) Yeah, (That's crazy) He autograph a pair of shoes he autographed a pair of Puma- Puma is for me, limited to like 300 pair. I bought a pair of shoes. I packaged it up. I put a cat I put a GoPro in the mail and I send it to Jeff and I said, video yourself autograph in my shoes. Right. He got the shoes- I got it on GoPro the video funny so they open the box and they're like trying to figure out how to work the GoPro. And then he signs my shoe and sends it back. And then I took that and I put it on a shirt. Ladies and gentlemen, brand loyalty. Fuck... Fuck, as soon as I get off this this podcast by the way I'm gonna have like a fucking of meeting in the room next door. Like, who, whoever is handling our marketing fuck sucks. That's me! We fucking suck!-come in. No, no, no, no, no, listen, listen, listen, bro. Look, only, only an arrogant person would think that they know everything that they, you know, everything out there, there are lessons in these conversations that's the point of this podcast, there are lessons in this conversation that rings true throughout time, no matter what it is, it's still gonna- fucking 10 years from now still gonna be the same fucking thing. So, for people to like for people that are watching this that don't understand the reason why you're on here is, first of all, you're a great dude. Second of all, your brand loyalties on 1000. That's something that I don't really see that often. I don't see it with a streetwear brand that came out of nowhere. That's predominantly an apparel company. They're not Nike, like footwear I get it, you know, it starts with the shoes, but like, for a pair for an apparel company to do what they did. That's crazy bro, and to get that kind of brand loyalties insane. So I really fuck with that, I really do It's all due to it's all due to Jeff, Jeff stable. Yeah, very interesting. That's very very- I can't wait to see that podcast. So when you're gonna have him on the show? As soon as this thing clears up. That that's something I definitely want to see. Soon as the flight clears up, I'd like to hear his take on on everything (Yeah) I didn't get to talk much but you know when I do, it's not like I sit there and tell him Staple, Staple, Staple you know? Right right right, you're asking all the questions. Yeah, it's a, it's usually I just, you know, just a quick hit up or. Hey, can you send me the Panda Pigeons. And he'll tell me No. (Yeah, yeah.) Too early, I asked that when the Panda Pigeons released. (Yeah) I hit him up and I was like yo Can you send me a pair early because I'm doing this, an interview.(Yeah) Does your brand here in Nashville and he was like, Yeah, no, just flat out No, too early! (yeah really yeah) I was like okay, but when they released they they sent me a pair. That's dope. That's dope bro, having having somebody in the co- in the know like that being able to work with them and learn from them is no small thing. It's very interesting. So, so- The other night, and then before I got the tattoo I asked you know can you can you design me a tattoo, make sure it's okay. Yeah. That's dope, that's dope Yeah, the Flock With Us, when I started doing Flock With Us. He, I said, I when I met him, he came to Nashville. So okay so being a brand fan. When Black Pigeons dropped for SB, Nike SB. Uh huh. There's a store in Nashville called Rooted. Right. I've heard of that I think that was, that wasn't one of your your YouTube videos. Yeah, I remember seeing. Yeah. So because I'm such a Staple fan. They reached out to me because they were bringing Jeff down to release a shoe and signature. And they, you know, there was no way that they could come. Invite Staple to Nashville without having me there. That's dope bro, that's dope We're not we're not having an event, you know unless we're having you here,(That's dope bro) Right, so I hired the camera crew, and they took me I went out there and they followed me around what did all that but. And I got to interview Jeff that night and talk to them chat it up a little with them. Very, very very important for that for those of us that are not for, for whatever reason that it is that are not as fortunate enough to be able to start something and launch something, the next best thing is to surround yourself with people that can. For sure. Yeah, because it gives you a lot of insight. I talked about the Flockwithus.com. Yeah. And when I pulled was the site after the interview I said, Have you seen the website and he said yeah I've seen it. And I said, is that okay? And he said, Have you heard from the lawyers, I said certaintly. That's okay. That's funny bro. that's funny yeah He's in full support of it. Yeah, yeah. That's dope bro I mean why wouldn't he be? Honestly. Right, (You're-) I mean you know you take a brand new taking, you know, their hashtag #Flockwithus or, you know, I'm talking Flockwithus.com. You know I own that That's it, I'm not taking from him I'm not profiting off him but, I mean, you would want to be cautious of someone repping. You know Capswag. Yeah, Yeah but, in a way that you're doing it. I don't see an issue with it. I think that it's it's a it's a very very supportive thing. If we have brand ambassadors that reflect the feeling that you have for their brand, I don't, there's no issue there for me, I just like there's no issue there for him, obviously. So But you wouldn't just want to trust your brand to just anybody I mean no- no no no no no (Funny shit). No, no, no, it's a reflection of who you are, bro. The amount of work. This it's, there's so much work and effort that goes into it, that you don't want to put that in just anybody's hands for sure, for sure. So I just I just did it, and I just did the, the design, like for this. (That's dope.) Yeah, just like you know he had sent him one of his one of his talks, he said uh you know don't ask permission for shit just kind of do it and deal with it. Just do it. Forgive- forgiveness is easier than permission.(Right.) Yeah, for sure. That's definitely (If he tells me to stop then that's cool) That's definitely words to live by bro. Forgiveness is easier than than permission. Most times. Yeah, so in the beginning of all my podcasts, I play his little quote. That's dope Right, because I didn't, I didn't ask permission to do, but yes I just did it and named it after you know, I didn't take his logo. (Yeah) you know, Flock With Us so I just feel like uh you know, I earned it. Yeah sorta. Yeah. That's dope bro. Is part of me, there's nothing I can do about it. So let's plug let's plug the podcast again. For those of us that that don't know what the podcast is where can they go to listen to it? We're going to go to stream it? How can, where can we support you? Podcast, plus YouTube, or you can just go to flockwithus.com Dope look it up. It's, it's not like it's not like important, it's just it's my it's for me my personal thing basically (you know what, bro) anything I do, just personally for me. I'll tell you this, you know, you express a lot of respect that you have for what it is that we do, I want to I want to reciprocate- reciprocate that respect. It is important. Okay. I mean, it's important to me. Yeah, but it's also important to me. I'm glad it helps, yeah it works It's important to me on so many different levels that probably will take a little bit of time for you to understand. But one of the levels that it's important to meet people who have such a deep rooted connection to a brand that they live it, they support it. They tattooed on their body, and it affects the rest of their life. There are people that work within organizations today that have a Jeff Staple that they work with that don't, they don't open their mind and say, hey, look, you know, I don't know what it is but this guy got it. And whatever whatever we need to do to support this person, let's do it. Yeah, let's hope. (Yeah) You know, what I mean, it's like I said it's not about the product it's not about. I mean, I guarantee if Jeff called, or if the Staple team called and said hey I want to put you on payroll, to do something I'd be like, No, I'm good. But what's the issue there? you just don't wanna you don't want to- I mean I don't want it. (Yeah) I got my own thing.(Yeah) I don't need you don't even need that- You don't need the job? No, I haven't had a job since I was 17. (Yeah, wow) I haven't had a yeah I'm at paychecks on 17. That's crazy. I'm good. Like I'm, I'm rich I'm good like I measure my wealth in my happiness. (Yeah) like you can't put a tax on that, like, I'm good. (Yeah) I got everything I need. That's dope bro. (Yeah) That's dope. Yeah, I need nothing. That's dope Not a lot of people can say that I mean if is there, I'll take it Yeah, for sure. Yeah, I don't want it. Yeah, I'm just doing my thing and that's it. That's dope. (Yeah) so before like yeah yeah, you're enlight, before, before we wrap it up bro, any questions you got for me? Anything you want to ask before we wrap it up? How do I how do I get a Capswag Nashville? How do you get into Cap- hours. That's a heavy conversation. How do you get a Cap- Capswag Nash- Nashville. I don't know bro you know you come up with the cash and you open one up. How do you get one. (Yeah) You're asking me how we open one up or you asking me how you open one up? There's two different ways How are we gonna open one up in Nashville? How are we going to open one up in Nashville? (Yep) you come up with the funding and the location. (Okay) and then you know you hit me on that line bro you got the bat line you know what's up. (I like that) show me the numbers are right, you boy ain't no idiot, the numbers got to be right. The numbers are the numbers are right. I don't know numbers but I know that I want to see Capswag, or I can drive past it. Let me tell you this right now. I'll keep it real with you. When it comes to when it comes to stores and building out stores. I think that the best store in the world is literally that camera right there. That's the store. Right. You got the biggest, you got the biggest brands in the country, shutting down stores. Right? And you got right and you got the biggest brands being built with no stores like like peep this game. Uber, how many, how many cars is Uber have? No telling Zero! They don't own a single car! (Really) they own an app. They're a tech company, right or wrong? How many, how many hotels is Airbnb own? (Yeah, not many) What, wow, none. They're a fucking software company they got it rip! It's amazing! Right?! Maybe I should rephrase my question how do we do Capswag.com/Joerilla word up word up! You understand, you understand my point? Product code I made a promo code- No no yeah, we'll work on that for sure we're gonna on that. You understand my point right?(I do, I understand.) I feel like retail stores are antiquated. (Right) I'm not saying that all antiquated, but, bro what what interests me more than anything is a brand message that resonates with people. But I love, I love brick and mortar, so much! I think that's one. I own. I own a few. Take it from me, I have a few brick and mortar stores, right? (Sure.) They're not easy to operate.(Yeah) I've been in a brick and mortar business for close to 20 years, right? The issue with brick and mortar stores, is that they're. You're not focused on a single objective, you're focused on the operations of the business. (Right) And that's hard to do without a team. So like you're in Nashville. So let me give you an example of some stores that I really, really bang with that I think are interesting businesses. You ever hear of Round Two? (I have) They're an interesting business.(Very) very very interesting business. They're a reseller business. I've known about round two for years like three years, four years. (Right) very interesting business, their, their main. I guess the majority of their customer their job majority of their retail sales is actually brick and mortar stores. There's a little bit contrary to what I was saying. But then, their potential is not the brick and mortar. They have a YouTube channel, they kill it on the content side, and they- Right, but they haven't had a site for a long time. Yes, but I don't think they're, bro. I look at their business I don't think brick and mortar. I think they're a content play. (Yeah) you know- I mean that's that's how they built everything they did is content. Exactly. Exactly, that's the interesting side of the or. Yes. Yeah, that's an interesting side of the conversation is the concept I think you have all the right you see where you're coming from is you. You have all this content experience, you're trying to transition into retail. And the funny thing is. I'm an _____ kind of guy though yeah you're you because you value that retail experience that retail Yeah, now if you're looking at it, busy, you're looking at the money. No, no! I'm looking at the, you know- No no no no no no, I'm looking- I'm not just looking at the money that's a misconception. I'm looking at it like this, (right). How do you build something of value that impacts people's lives? And what is the most efficient way to do it? Right now, that does that happens to not be retail.(Right.) But years ago, it was retail (For sure.) Maybe 20 years in the future, it may not be reached it may not be online anymore. It may be this like, weird melting pot of both. Whereas like fucking have retail half online where you're walking into a front area and it's a dope vibe, and then boom your package arrives right at your you know your door by you're looking at the shit you know like something crazy like that. I think that we're, we're in a very very interesting place right now. Brand messaging. That's what runs, this area right now. It's how you message that brand, the biggest companies that I deal with, they struggle to get that brand lock-message locked in. Mm hmm. What your story about how you resonate with Staple that's that's that's something that people should take less than two, including myself, and anybody else watching this. I hope so they I don't intend for it to happen but if it does it does. No, it will automatic, it will.(Yeah) it will because there's no, there's nobody that watches, something like this. I mean, anybody that's sensitive or awake, right? Will see something like this and say man you know like these people really connected with this person on that level. It's very interesting. You know, there's no story, you know how many people open up stores- like marathon, like Nipsey, brand (Mmhmm!) Right. Right. That's him bro. That was all him That was all him bro. You know how many people open up stores and shut down, regular? That's normal. 90% of businesses shut down within the first three years, nine. Every day, every day business shutting down. Why, why that location, almost numbers they were doing before you know this situation. Before that, they were a crushing game before they after it, forget it like it went crazy, but- They had a real crazy passion for what they did, of course, That's the brand message. He was able to, he was able to project that brand message through his music through his art through his craft. It's interesting. (Yeah.) And I'm at a point where I'm looking at the most efficient way to to deliver that message. Sure. The least frictionless The least friction- That's good, but I still wouldn't mind renting a building, putting the name Capswag (Facts) that's in there. Listen. Note, I'm not gonna whenever you want to have that conversation, we'll have that conversation. (Like that) for sure, for sure, but I will tell you this, there's more conversation I want to have with you about the branding side of things for sure, because I feel like there's a, there's that there's a wealth of knowledge that before before we wrap it up any other questions you got for me? Anything you want to ask just I mean I just want to hear more, more of what you got. Yeah, I'm really enjoying this and I really, really hope that people grasp what you're doing is really important. (Yeah So) I can't wait for the story to live on (Yeah) Capswag. I want people to hear the story I want you to figure out a way to (project) a brand that(Project it . Yeah, I agree) And at the end of that story I want to hear my name in it somewhere. hope that people grasp what you're doing is really important. Yeah. I'm not gonna wait till the end I'm putting you on right now, bro. This is not even- You see what I'm saying, is just in the history of Capswag Yeah, facts. Yeah. And, you know that the ego gets me half the time, I'm just like, yeah,(Yeah) I'm not I'm not I'm not- I kick game, I kick game to them! I remember! Like I told him yeah you see how they're branded like yeah I mentioned that, Yeah. That's dope bro. I want the credit. Yeah, we'll give you the credit but we'll put you in the credit list, no problem. Yeah but, but yeah, I think, I think it'd be some cool shit going on. Yeah, we got to do. We got to do more of that. Ideas, and I just I want to filter it all through Capswag. I appreciate that. We're happy to help bro. I appreciate that and also, whatever, you know, whatever you need on that side of things obviously you have my contact, we're gonna we're gonna work with you to get that done. Yeah, I definitely know how to how to do it or to do it it's so hard to find any of that down here. (Really?) Anyone Yeah, I mean, you got maybe a handful of people who do printing direct to garment. You know, I mean? (Yeah) they may do some stitching but you know they're just, they're really close minded people, and it's mostly big business(Sure) that you work with, you can't work with you can't just walk into a spot and go. I want to make the shirt. And this is what I'm doing with it, you know, they're gonna tell you first off. Well, you know we can't do that color, or we only got through two weeks you know what I mean like they just won't work with you. So I'm gonna I'm gonna tell you this just based on my knowledge, right of like the decorated apparel game. right? The decorated apparel game is a legacy business there. What it is is it's, it's undergoing it's in the process of undergoing a technology transformation. Much like the retail sector, is very similar. It's an evolution stage of its lifecycle. It's matured (I could see) you understand that right? So like you see a lot of printers are like they're, they're either screen printers and they've been in it for a minute. And they just fixated on doing things one way, they don't they don't really leverage technology social media storytelling, they don't they don't(Right), they don't share concepts on how to like, how to connect with the brand or connect your brand with customers in a whole different way. They're just not at that point. And the reason why I know that is I go to the show's bro like I I mixed up with these people because that's part of my business right? (Yeah) just like I did with the, with the, with the retail branded side of things, and I get to know some of them and I just see where they're at their their their their legacy antiquated processes. Very very old school thinking on how to do things (Right) and that's what interests me in getting in. Yeah and most of the people who do it here in our area. (Yeah) are fixated on the dollar. (Right) Nobody wants to help share the passion.(Yeah) nobody wants to sell the story they just want to make a dollar that's all people do- Unfortunately, unfortunately manufacturing is revolves around that thinking. So, I just want to I want to tell you that the business that we built Swagtex.com, right? That was the point of building that.(Yeah.) What I wanted to do like I have a sticker right on my computer right here. I wish I could show you I'll send you some stickers too. Oh yeah, I appreciate it. Yeah, it has Custom Made Simple, I'm literally speaking to you right now it's like right here in front of the screen I'm looking at it. I'm like this guy's telling me exactly what's on the sticker. It says Custom Made Simple, (right) so I did. I literally designed this this company in this branding play in order to take the crazy like antiquated way of doing customs, out of, out of the cycle. It's such a legacy fucking business so complicated. I mean, come on, we're in the 21st century we're printing shirts, and we make it a little easier, right? (right_ up right there's like drones going to be delivering pizzas I think we can do shirts a little bit easier, right?(Just a little bit) this a little bit easier. So, we're at that point in the lifecycle of that business where things have to change. And that's kind of where we're headed to in that. Yeah, I mean that's that's all on your side that's the business side. (Yeah) I just want to tell a story. (Yeah) So, so what do you think of the store, you see, you see some of the lives that I put out with the, with the walk through the store, do you think the new store that we're building? It looks dope like I said I was I wanted to know where my office was. Yo, you've got the glass office in the back bro you didn't, you didn't- That's perfect. Yeah I come down there, I'll come down there two or three times out of it. Yeah, you should come down there, shit, should definitely check it out. When this shit clears up a little bit and it's a little safer- A little safer yeah. You ever come up. Come up come out here bro, for sure, am I gonna do. Yeah- But kids, the kids in the wife that's all I do. You come out here you'll check it out. Yeah, but real responsibilities and a family, and they'll get to do do family reponses, now you come out here and check it out for sure. I'd love to have you out there. I'd love to have you- That's all I do, I'm good. Like I don't I don't want nothing from it. I just want to, I just want to tell my story, and I think there's a way to do that. Nah, there's definitely a way to do that we're gonna do it. So, Swagtex.com. We're going to be, we're going to be launching that a Branding Play. And we're going to be working with people in order to help them launch their, their passion whatever it is that they want and we want to make it as simple as possible. The least frictionless way, that's really (right) that's really my goal for the next few years to try to develop the least frictionless way to deal with the customer to do at least frictionless way- Simplify idea, (for sure) product. Yes. People With the least amount of friction. (Right.) And I take all the emotion out of it if it's a retail store, and it doesn't make sense. And the best way to do it is through a camera or the best way to do it. I'm still built I'm telling you brick and mortar but I'm still building sores. Yeah, you are. Is it like every week, you're just like new store, new store. Yeah, yeah, so it's not it's not every week but there's a few stores now. But I also know the level of responsibility, and how much it takes away from some of the stuff that I want to do. By being by being like, retail owner operators. It's a lot. It's a lot of work. Because of what you do what you sacrifice, I'm gonna be able to get my brand Facts. You know what I mean? (yeah) I don't care, a dime above business. Yeah, Yeah you know what I mean? Yeah, you know, store I just see a store I just want to put one up somewhere, I don't care like it doesn't matter to me like I told you.(Yeah) I got, I don't have a paycheck I don't want a paycheck. I'm good. You know- This is your passion? Yeah, this is this is my idea. This is my passion, and because you grinded so hard and you took so much time away from your family, and you slept in the shop, ate in the shop. Made sure your employees were at the shop, I get my brand. We slept on boxes bro sometimes. (Yeah.) Like literally (I can't imagine) Yo bro, would (What you went through) they're the'yre days when we lay down. Bro there are days where I laid out boxes on the floor. (I can't imagine) and we sleep on the floor, and honestly, those those are those are trying times, you were literally sleeping in on a floor on boxes, you start to look around, you're like, yo really this is life. (Yeah.) This shit is life, bro. (That's amazing.) And, you know, I don't have to live that (yes) now I could just get my brand and that's the whole idea is, is the knowledge of education is now I don't have to open a store and say, I don't have to open three brick and mortars and watch them fail because you've told me they don't do that. Now go straight. Go straight bro, you know how to get to the customer. You know how to do you need to- You just save me 20 years you just say me 20 years (facts) I want to open a cap store. I want to open a brand, retail, you literally just saved me 20 years of fail and try Absolutely for fre- for freedom for free. Exactly (yeah) that's amazing like I should charge, $1,000, a class for them. Nah bro I feel like if people if people benefit off the conversations that we're having, and we create a network of people that are doing this. So, I saw this one post. the other day No no, Elon Musk actually said this, but I saw this one post the other day and he goes yo when it when when women have babies. They do like like baby showers, why don't why don't when somebody open a business or starts a hustle. His friends come around and they give him an entrepreneurial shower? You know what I'm saying like they showered him with help and assistance (That grand opening.) That's called the grand opening Yeah, but in a grand opening in a business it's a little less. I'm going to tell you this right now, and and you know this is different for a lot of people, the people that you expect to really support you, sometimes don't.(Right.) And the people that you don't expect to support you, they will surprise you. Yeah, I'm sure there's no glamour and in the 20 plus years you put it Nah, nah, there's a lot of- Very little is what I see. (Yeah) I see a dope shirt, I see a dope office, I see podcasting stuff I see hat,s I see clothing, and I'm just like, dope. I want it. (Yeah, but that's the end result.) Right, (yeah.) What I'm saying is the the beauty of it is you literally cut 20 years off the next designer. (Yeah,) gonna come to you and be like hey, I need this this this this. Yeah. Yeah. It took you 20 years to get there and you're cutting that right out of someone's life. You guys are listening right, you need to listen to this man This man is a smart man. He tried it we tried to kick game to you. You know, I got I got nothing to lose. what is it? Did you go to college? I did, I went to college and then I dropped out I was a- I was yeah it was a shitty student bro I fucking hated school. I hated it. I didn't see no point in that shit. I keep it real with you. I thought that I thought college was the biggest fucking waste of time. Yeah, so the first for me, for me, college was a waste of time. I was very like, I gotta understand where the, where the end result is going to be. Before I commit myself 100% to something. And what happened with college was first first year college, I went to Hunter University in the city. (Okay) I was dating my girlfriend which is now my wife. She was going to a different school I spent more time trying to be near her, and around her than I did in class, I ended up getting D's and F's I just dropped out. (Oh, wow.) piss poor student. And then, and then after I dropped out. I felt like such a loser for dropping out. I started a business and when my business, finally started getting some footing. I was like, You know what, I got to go back and just prove to myself and my family that I can do this. I went back got a couple degrees, but in all honesty, you know, I've never used them. It's just not (right.) They look good on the wall. I don't even have them in here. (Right) I keep them in my house you know they're not even in here. So it's like school is not for everybody, you know? It's not it's not it's not for anybody until they start understanding who they are. Yeah, I feel that it's very valuable for you to know who you are, like, right, like honestly bro. I think the one thing that came out that was good out of this COVID thing was that there's a lot of kids right now not going to school, like physically, and they're able to like intern or they're able to go like work a job and know themselves before they go to take out like $30,000 to $50,000 in debt to get a liberal arts degree that they'll never use. Yeah. What the fuck... People aren't people crazy people complain about that the kids not going to school, my kids never went to school. (Really) I'm homeschooling them. (Wow). I homeschool yeah I refuse to send them to public school You homeschool your kids like from the rip? Yeah (wow) I mean, they're not they're what they're eight, and four. (Wow) but still, I still do that that's what I do all day every day. So you're wow that, that's interesting.(Yeah, and) I refuse to put them in a public school. And how's it going, going great. You like it? Yeah, yeah. My wife staring right now. I'm cutting I'm cutting the middleman out. (Word up!) 20 business up, Word up! Yeah! Schools never good for me, it just made me want to socialize, because they never targeted my passion. Yeah. But now I can gauge and see what my kids are passionate about- And focus the education on that. (Yeah) That's dope, Yeah, I didn't get that either. My kids right now are being homeschooled I don't know if we're gonna send them back. Yeah, don't send it back. I don't think we are I don't, I don't know that we are I don't feel like it's a good idea to send them back, but we'll have to see where it goes. I want to see what the first year is like, you know, my wife is handling a lot of that. I'm out here fighting the fighting the good fight and she's fighting a different kind of fight. It's definitely challenging. (Yeah.) In the end, it'll be worth it. Yeah, I agree, I agree. And I'm sure this is a whole another podcast. Yeah, yeah I'm homeschooling kids and teaching them the right thing and and what they should have taught us. (Yeah.) You know, if someone had told me when I was younger that you can be a movie producer or blogger for that would have cut 10 years out of my life. Bro, we had, we had fucking books that were like 20 years old, shit pages ripped out of them. I went to school in Brooklyn, man. You know what I'm saying like growing up in the 90s in Brooklyn is not what it is now. It's not like a Williamsburg today, let's just, let's keep it real. It was not a great neighborhood. Right, so our books is all fucked up we know that we can do half the shit that we do now. Honestly, I didn't even know it was possible I thought we just weren't allowed to do shit like that real talk (right) Nobody told you you weren't allowed, but for some reason you thought you couldn't. Somebody must have told you somehow. Somebody must have taught you or you inferred that you could not. I don't know why. Well, I mean that's what they tell you they tell you not to stand out they tell you to stand in line they tell you to wear your gym clothes they tell you to the when the bell rings then you go to your next class. This is where you put your books, this is where this is what time you get to be here. They don't want you to stand out they don't want you to make Capswag as a kid in high school.(Yeah) college. Yeah, they don't want you know they want the workers, they want the Bs and those are the people who don't like that and they excel at other things, (facts) that it (They're the rebels) I had a dream. When I was in fifth grade I wanted to play professional baseball. (Yeah) yeah. Nobody told me I could be a musician. Nobody told me I could be a photographer, nobody told me those are options, in live, they said hey, you want to play organized sports, and I was like yeah, I'm good at it. (Yeah) Yeah. I don't like organized sports to this day. I don't like the school education today. And did something about it. That's very, very interesting. I respect that bro. Yeah, it's very very interesting Organized organized sports and I always tell I go back and forth my wife about this all the time, like it's no good. (Yeah) Your win, lose attitude and the attitude that the other kids show are is just disgusting (Facts) you win or learn. That's it. (Facts) I hate that, so with that being said, we're gonna we're gonna wrap this joint up for sure we got a, we got we got the Flock With Us, man himself, Joerilla. Joerilla with the tat on the hand boy. Shit, Jeff. Cut the check. Cut this man a check, bro! If you haven't cut him a check cut them a check this guy's branding play. Forget it. You know, for the sheer, the amount the amount of inspiration that somebody like this does for brand insane man really really insane. Listen. Personally I've learned a lot from you, bro. Today, I keep it real. We've just started. Yeah, we definitely, we definitely just started off mic off, on mic don't matter to me, I always like to give people their credit. That's something I really, I think that's important to understand that people's values, right, (I appreciate it) So you guys are listening to another episode of The Hustleman Show, I got my man Joerilla. All right, the Flock With Us podcast, Flockwithus.com, this guy's one of the biggest staple collectors, in the country. Branding world in the world. (I'll take that) My mistake, not take that miscalculation the world. And, you know, check out his podcast. Check him out personally he's very interesting guy look out for his new, new apparel coming soon. All right, new Be Your Brand apparel coming soon. If you guys like what we're doing, make sure that you subscribe, you hit that notification bell. You can find us on all streaming platforms, including Spotify, YouTube, SoundCloud, who got we got them all. Thanks for watching. Take care. Oh, one more thing. Remember, business is always personal, Always.